Plump is a cosmetics brand that celebrates the art of makeup as a tool for self-expression. For years upon years, makeup brands have framed cosmetic products as beautifying devices that allow us to conform to societal beauty standards. Plump incites the reclamation of all of us, as individuals.

Plump’s aesthetic language merges classic visual elements with a bold, modern attitude. The branding encompasses this concept, from color selection to patterns to the wordmark and logo. Makeup should help us show the world who we are in our own way. Plump strives inspire personal expression through makeup as an artform.