GIFTING BOXES
To highlight GUESS JEANS’ new denim washing technology, known as GUESS AIRWASH, these packages act as an informative and immersive experience to spur social interest and awareness around GUESS JEANS and our sustainable future. I conceptualized and designed everything for this project, adjusting deliverables based on team feedback.
GUESS AIRWASH Gifting Boxes
Event & Print Design
GIFTING BOXES
To highlight GUESS JEANS’ new denim washing technology, known as GUESS AIRWASH, these packages act as an informative and immersive experience to spur social interest and awareness around GUESS JEANS and our sustainable future. I conceptualized and designed everything for this project, adjusting deliverables based on team feedback.
GUESS revolutionized denim by popularizing stonewashing in 1981. Almost forty years later, GUESS JEANS furthers denim innovation with our sustainable GUESS AIRWASH technology.
The process of "breaking into the stone" to uncover a pair of GUESS AIRWASHed jeans serves as a interactive metaphor– symbolic of GUESS’ ongoing influence in the denim industry.
BREAK INTO THE NEXT 40 YEARS OF DENIM
In 1981, GUESS first revolutionized denim by popularizing stonewashing. Forty years later, GUESS JEANS furthers denim innovation with our sustainable GUESS AIRWASH technology.
Breaking into stone to reveal a pair of jeans, treated with GUESS AIRWASH technology, serves as a interactive metaphor– symbolic of GUESS’ ongoing influence on the denim industry.
BREAK INTO THE NEXT 40 YEARS OF DENIM
Contents
Contents
Process
Product testing focused on refining functionality and user experience. Multiple rock samples were tested for optimal breakability and durability whilst shipping. Laser etching on denim, padding materials, and print collateral placement were iterated to create optimal unboxing.
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